LeadGrow Intelligence

Foundation Inc — Inbound Attribution Report

Outbound campaigns driving inbound consultation requests

Report period: April 28 – May 26, 2026
37
Inbound form leads
Last 30 days via foundationinc.co
32%
Company overlap with campaigns
12 of 37 leads from companies we're targeting
4 of 7
Outbound preceded inbound
Email sent before form fill (confirmed sends)
Attribution Timeline
Companies where we emailed one person, then a different person at the same company submitted a consultation form.
Airefs
May 21
Paul Boudet filled form
+17d
Outbound first
F-Prime Capital
May 18
Claire Knowlton filled form
+11d
Outbound first
ShopBack
May 8
Hejia Zhang filled form
+6d
Outbound first
AgencyBel
May 5
Laura Sauter filled form
+4d
Outbound first
Pixlr Group
May 21
Nicholas Goh filled form
0d
Same day
LegalShield
May 2
Robert Toevs filled form
−2d
Inbound first
Living Spaces
May 6
Svet Li filled form
−5d
Inbound first
Copy That Drove Inbound
The exact email sequences that preceded form fills. All campaigns ran the GEO/AEO gap assessment angle — showing companies where they're invisible in AI search.
Campaign 767: Non SEO & Marketing Agencies
Drove inbound from: Airefs (+17d), AgencyBel (+4d)
Variant A — "AI Search Results" opener
Subject: {thought you'd want to know | ai search results | quick one}
{FIRST_NAME}, I ran "best {HOOK}" through Google today — {COMPETITOR_1} dominates the recommended and it's not because of {COMPANY}'s website.

The pattern we're seeing from real work with Profound, Canva, Figma, and Oracle is that AI Overview builds its answer by pulling from Reddit, YouTube, and offsite content most brand teams aren't equipped to handle. Meaning it becomes a game of quality human-driven distribution.

How are you handling off-site distribution atm?

P.S. We're partnered with Profound to do off-site gap assessments, covering what's missing in your current off site approach and the upside showing up creates in AI search. Want to review one?
Variant B — "Gift" opener (tied to company event)
Subject: A gift for you {FIRST_NAME}
{FIRST_NAME} with {HOOK_3} coming up, we're running free GEO/AEO gap assessments using our learnings from NEXT Insurance. (No AI slop, human-driven.)

Would you be interested in one of our 4 spots this month for {COMPANY}?

P.S. These typically run $8,000. When we ran the ROI gap analysis, Squarespace found an 800K visitor gap.
Campaign 774: EverGreen Influencers
Drove inbound from: ShopBack (+6d)
Opener — Influencer reference + AI visibility angle
Subject: {your ai answer | picking up on that | quick thought on that post}
{FIRST_NAME}, {PL1} had a sharp take on {HOOK} recently.

The deeper shift underneath it is {HOOK_2}.

Google's AI Overview treats Reddit as the primary signal for whom to recommend. The brands surfacing are the ones with a stronger Reddit footprint, not a stronger homepage.

When we ran this for Squarespace, 813,200 of their keywords overlapped with Reddit, and on bottom-of-funnel buyer searches, Reddit was ranking first while they sat ninth. AI Overview pulled its answer straight from those threads.

Curious how {COMPANY} looks on the same picture?

P.S. We can run the same report on your end: which Reddit threads are driving your AI answer, where the gaps are, and what it'd take to change the picture. Want it?
Campaign 766: Non SEO & Marketing Agencies
Drove inbound from: F-Prime Capital (+11d), Pixlr (same day)
Same sequence as Campaign 767 — identical copy, different list segment
Subject: {thought you'd want to know | ai search results | Here's where you show up}
Same "AI Search Results" opener + "Gift" variant as Campaign 767. Both variants drove conversions across both list segments, confirming the angle works broadly across Non-SEO & Marketing audiences.
What this tells us about next-round copy

The GEO/AEO gap assessment angle is the conversion driver. All 4 outbound-first conversions came from this single angle — the competitor AI search gap + free assessment offer. Two copy variants worked:

  • "AI Search Results" opener — ran a competitor query, showed the gap, asked about off-site distribution. Led to Airefs (+17d) and Pixlr (same day).
  • "Gift" opener — tied the free assessment to a company event/milestone. Led to F-Prime (+11d) and AgencyBel (+4d).
  • Influencer reference — anchored to a thought leader's take, then pivoted to the same Reddit/AI visibility data. Led to ShopBack (+6d).

The follow-up step ("Realized I wasn't clear enough") appeared in every sequence but no attribution signals point to it as the conversion trigger — the opener did the work.

All Form Leads
37 consultation requests from foundationinc.co in the last 30 days.
Name Company Email Form Date Enriched In Campaign
Nouman ZafarIQPROMPTMay 22Yes12 leads
Sundas IqbalFLiiPMay 22Yes
Paul BoudetAirefsMay 21Yes7 leads
Nicholas GohPixlr GroupMay 21Yes1 lead
Shawn ChiambahSovereign Health PressMay 21Yes
Lindsey HavensiVerifyMay 20Yes
Chris StueberiPromoteMay 19No
bineet chakmaPostGridMay 19No1 lead
RILEY CLEGGChatrhubMay 19No
Claire KnowltonF-Prime CapitalMay 18No2 leads
Daniel KleinmanDeutsch Family WineMay 17No
John HayashidaClick n' CloseMay 17No
Eric RuizRuno Plants LLCMay 16No
fankee FangUnilink Global Ltd.May 15No
Cristina MaAI4Good / HuaweiMay 14No
Adrian BromfieldLaiblMay 13No
Marcelle MendelekGemy MaaloufMay 12No
Ali TalhaHANZ Digital MediaMay 8No
Chris MacGlobalBanksMay 8No
Mushahid Ali8 ViewsMay 8No15 leads
Hejia ZhangShopBackMay 8No6 leads
Molina RanaCentime IncMay 7No2 leads
David NauschRye SubaruMay 7No
Liran RichmanJoniMay 6No
Svet LiLiving SpacesMay 6No1 lead
Subhadip BhowmikSearch4onlineMay 6No
Marshall JonesThe Austin EditorMay 5No
Laura SauterAgencyBelMay 5No9 leads
Juan ArzolaThe Arzola GroupMay 5No
Robert ToevsLegalShieldMay 2No1 lead
Kim GuiUniq CreationMay 1No
Drew NeisserCMO HuddlesApr 30No
Adam FlowersNexcessApr 29No
Bernadette AbelKapitusApr 28No
Olena KozeletskaMaster of Code GlobalApr 28No
Methodology

Attribution based on EmailBison campaign data cross-referenced with HubSpot form submissions. "Outbound first" means we emailed someone at the company before a different person at the same company submitted a consultation form on foundationinc.co. Company-level match, not individual. Only companies with confirmed email send dates are included in the timeline (4 additional companies had leads added to campaigns but no emails sent yet). Enrichment data (LinkedIn, industry, employee count, revenue, qualification) powered by LeadGrow Clay enrichment pipeline.